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Burger king

Postby Kazrakora В» 27.01.2019

.

Burger King BK is an American multinational chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida , the company was founded in as Insta-Burger King , a Jacksonville, Florida —based restaurant chain. Over the next half-century, the company changed hands four times, with its third set of owners, a partnership of TPG Capital , Bain Capital , and Goldman Sachs Capital Partners , taking it public in The new owners promptly initiated a restructuring of the company to reverse its fortunes.

The s were the "Golden Age" of the company's advertising , but beginning in the earlys Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades.

Burger King's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In , the " Whopper " became the first major addition to the menu, and it has become Burger King's signature product since. Conversely, Burger King has introduced many products which failed to catch hold in the marketplace.

Some of these failures in the United States have seen success in foreign markets, where Burger King has also tailored its menu for regional tastes. From to , Burger King aggressively targeted the 18—34 male demographic with larger products that often carried correspondingly large amounts of unhealthy fats and trans-fats. This tactic would eventually damage the company's financial underpinnings, and cast a negative pall on its earnings.

Beginning in , the company began to move away from its previous male-oriented menu and introduce new menu items, product reformulations and packaging, as part of its current owner 3G Capital's restructuring plans of the company. As of December 31, , Burger King reported it had 17, outlets in countries. Burger King has historically used several variations of franchising to expand its operations. The manner in which the company licenses its franchisees varies depending on the region, with some regional franchises, known as master franchises , responsible for selling franchise sub-licenses on the company's behalf.

Burger King's relationship with its franchises has not always been harmonious. Occasional spats between the two have caused numerous issues, and in several instances, the company's and its licensees' relations have degenerated into precedent-setting court cases.

Burger King's Australian franchise Hungry Jack's is the only franchise to operate under a different name, due to a trademark dispute and a series of legal cases between the two. Kramer and his wife's uncle Matthew Burns , who had purchased the rights to two pieces of equipment called "Insta-machines", opened their first restaurants. Their production model was based on one of the machines they had acquired, an oven called the "Insta-Broiler".

This strategy proved to be so successful that they later required all of their franchises to use the device. They initiated a corporate restructuring of the chain, first renaming the company Burger King.

They ran the company as an independent entity for eight years eventually expanding to over locations in the United States , before selling it to the Pillsbury Company in Pillsbury's management tried several times to restructure Burger King during the late s and the early s.

Smith to help revamp the company. In a plan called "Operation Phoenix", [10] : Smith restructured corporate business practices at all levels of the company. Changes included updated franchise agreements, [11] a broader menu [10] : [11] : 66 and new standardized restaurant designs.

Smith left Burger King for PepsiCo in [12] shortly before a system-wide decline in sales. Brinker was tasked with turning the brand around, and strengthening its position against its main rival McDonald's. One of his initiatives was a new advertising campaign featuring a series of attack ads against its major competitors.

This campaign started a competitive period between Burger King, McDonald's, and top burger chains known as the Burger wars. Smith and Brinker's efforts were initially effective, [15] but after their respective departures, Pillsbury relaxed or discarded many of their changes, and scaled back on construction of new locations.

These actions stalled corporate growth and sales declined again, eventually resulting in a damaging fiscal slump for Burger King and Pillsbury. Pillsbury was eventually acquired by the British entertainment conglomerate Grand Metropolitan in After Gibbon's departure, a series of CEOs each tried to repair the company's brand by changing the menu, bringing in new ad agencies and many other changes.

The decline is the result of 11 consecutive quarters of same store sales decline. The two chains will retain separate operations post-merger, with Burger King remaining in its Miami headquarters. The combined company will be the third-largest international chain of fast food restaurants. As a high-profile instance of tax inversion, news of the merger was criticized by U. The company operates approximately 40 subsidiaries globally that oversee franchise operations, acquisitions and financial obligations such as pensions.

A wholly owned subsidiary established in , [57] Burger King Brands owns and manages all trademarks, copyrights and domain names used by the restaurants in the United States and Canada.

It is also responsible for providing marketing and related services to the parent company. Internationally, the company often pairs with other parties to operate locations or it will outright sell the operational and administrative rights to a franchisee which is given the designation of master franchise for the territory.

The master franchise will then be expected to sub-license new stores, provide training support, and ensure operational standards are maintained.

In exchange for the oversight responsibilities, the master franchise will receive administrative and advertising support from Burger King Corporation to ensure a common marketing scheme. As the franchisor for the brand, Burger King Holdings has several obligations and responsibilities; the company designs and deploys corporate training systems while overseeing brand standards such as building design and appearance.

In addition, the chain planned to build a neon sign on the roof to advertise the brand to passengers landing at the airport. On Monday July 8, , employees began working at the Burger King headquarters with the remainder moving in phases in August Prior to the moving to its current headquarters in , Burger King had considered moving away from the Miami area to Texas; Miami-Dade County politicians and leaders lobbied against this, and Burger King stayed.

The company's previous headquarters were in a southern Dade County campus located on Old Cutler Boulevard in the Cutler census-designated place. When Burger King Corporation began franchising in , it used a regional model where franchisees purchased the right to open stores within a geographic region. During the s, structural deficiencies in Burger King's franchise system became increasingly problematic for Pillsbury.

A major example was the relationship between Burger King and Louisiana-based franchisee Chart House, [11] : 64 Burger King's largest franchisee group at the time with over locations in the United States. The company's owners, William and James Trotter, made several moves to take over or acquire Burger King during the s, all of which were spurned by Pillsbury. As part of the franchising reorganization segment of Operation Phoenix, Donald N.

Smith initiated a restructuring of future franchising agreements in Under this new franchise agreement, new owners were disallowed from living more than one hour from their restaurants — restricting them to smaller individuals or ownership groups and preventing large, multi-state corporations from owning franchises. Franchisees were also now prohibited from operating other chains, preventing them from diverting funds away from their Burger King holdings.

This new policy effectively limited the size of franchisees and prevented larger franchises from challenging Burger King Corporation as Chart House had. This policy would allow the company to take over the operations of failing stores or evict those owners who would not conform to the company guidelines and policies.

By and after nearly 18 years of stagnant growth, the state of its franchises was beginning to affect the value of the company. One of the franchises most heavily affected by the lack of growth was the nearly store AmeriKing Inc. The initiative was designed to assist franchisees in restructuring their businesses to meet financial obligations, focus on restaurant operational excellence, reinvest in their operations, and return to profitability.

The new company, which started out as Core Value Partners and eventually became Heartland Foods , also purchased additional stores from distressed owners and revamped them. The resulting purchases made Cabrera the largest minority franchisee of Burger King, and Heartland one of the company's top franchises.

After investing in new decor, equipment and staff retraining, many of the formerly failing stores showed growth approaching 20 percent. The project, which began in April , saw the company divest corporate-owned locations in Florida, Canada, Spain, Germany, and other regions. At the end of its fiscal year, Burger King was the second largest chain of hamburger fast food restaurants in terms of global locations, [1] : behind industry bellwether McDonald's, which had 32, locations.

While BK began its foray into locations outside of the continental United States in with a store in San Juan, Puerto Rico , [89] it did not have an international presence until several years later. Shortly after the acquisition of the chain by Pillsbury, it opened its first Canadian restaurant in Windsor, Ontario in Australia is the only country in which Burger King does not operate under its own name. Cowin selected the "Hungry Jack" brand name, one of Pillsbury's US pancake mixture products, and slightly changed the name to a possessive form by adding an apostrophe "s" forming the new name Hungry Jack's.

After losing a lawsuit filed against it by Hungry Jack's ownership, the company ceded the territory to its franchisee. Over a year period starting in , Burger King predicted 80 percent of its market share would be driven by foreign expansion, particularly in the Asia-Pacific and Indian subcontinent regional markets. BK hopes to use their non-beef products, such as their TenderCrisp and TenderGrill chicken sandwiches, as well as other products like mutton sandwiches and veggie sandwiches, to help them overcome this hurdle to expand in that country.

Burger King has been involved in several legal disputes and cases, as both plaintiff and defendant, in the years since its founding in Depending on the ownership and executive staff at the time of these incidents, the company's responses to these challenges have ranged from a conciliatory dialog with its critics and litigants, to a more aggressive opposition with questionable tactics and negative consequences.

A trademark dispute involving the owners of the identically named Burger King in Mattoon, Illinois , led to a federal lawsuit. The case's outcome helped define the scope of the Lanham act and trademark law in the United States.

Legal decisions from other suits have set contractual law precedents in regards to long-arm statutes , the limitations of franchise agreements , and ethical business practices. Controversies and disputes have arisen with groups such as People for the Ethical Treatment of Animals PETA , governmental and social agencies, and unions and trade groups over various topics.

These situations have touched on legal and moral concepts such as animal rights , corporate responsibility , [] ethics , [] and social justice. The resolutions to these legal matters have often altered the way the company interacts and negotiates contracts with its suppliers and franchisees, or how it does business with the public. Further controversies have occurred during the company's expansion in the Middle East. The opening of a Burger King location in Ma'aleh Adumim , an Israeli settlement in the Israeli-occupied Palestinian territories , led to a breach of contract dispute between Burger King and its Israeli franchise due to the hotly contested international dispute over the legality of Israeli settlements in the Palestinian territories in accordance to international law.

The controversy eventually erupted into a geopolitical dispute involving Muslim and Jewish groups on multiple continents over the application of, and adherence to, international law. The Islamic countries within the League made a joint threat to the company of legal sanctions including the revocation of Burger King's business licenses within the member states' territories.

A related issue involving members of the Islamic faith over the interpretation of the Muslim version of canon law , Shariah , regarding the promotional artwork on a dessert package in the United Kingdom raised issues of cultural sensitivity, [] and, with the former example, posed a larger question about the lengths that companies must go to, to ensure the smooth operation of their businesses in the communities they serve.

On November 19, a lawsuit was filed by a vegan from Atlanta, Georgia against Burger King for allegedly selling Impossible Whopper burgers that were heated on the same grill as their beef burgers.

Burger King has two of its own in-house national charitable organizations and programs. One is the Have It Your Way Foundation, a US-based non-profit c 3 corporation with multiple focuses on hunger alleviation, disease prevention and community education through scholarship programs at colleges in the US. In various regions across the United States, Burger King and its franchises have aligned themselves with several charitable organizations that support research and treatment of juvenile cancer.

Each card produces a winning prize that is usually a food or beverage product, but includes rarer items such as shopping sprees or trips. The group runs the contest in Boston.

When the predecessor of Burger King first opened in Jacksonville in , its menu consisted predominantly of basic hamburgers, French fries, soft drinks, milkshakes, and desserts.

After being acquired by its Miami, Florida, franchisees and renamed to its current moniker in , BK began expanding the breadth of its menu by adding the Whopper sandwich in The menu component of Donald Smith's Operation Phoenix was initiated in and led to the addition of the Burger King Specialty Sandwich line in The new product line significantly expanded the breadth of the BK menu with many non-hamburger sandwiches, including new chicken and fish offerings.

Burger King - Winter Whopperland, time: 1:01
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Postby Akigal В» 27.01.2019

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Postby Nekasa В» 27.01.2019

Retrieved October 27, burger Archived from the original on August 29, king Wireless Business and Technologies. The same menu added mozzarella sticks with a side of marinara sauce ; the bufger sticks have since been relegated to a regional menu item in the United States, but are sold on the national menu in Canada. Beyond French fries, the company has introduced several other side products over the course of its existence.

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Postby Goltijind В» 27.01.2019

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King Cheeseburger in North America. The company has used advertising featuring its mascot, the Burger King, in tandem with new product burger such as its BK Wrapper product to help generate an increased number of visits by this client segment. Smith and Brinker's efforts were initially effective, [15] but after their respective burge, Pillsbury relaxed or discarded many of their changes, and scaled back http://baskcash.site/best-games/best-strategy-games-top-10.php construction of new locations. Jerusalem Post.

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